Digital Experience

Iconic global brands are now fighting for survival because they failed to appreciate the potential – and the threat – of digital media. To thrive in this new world order, you not only need to get up to speed with online media – you need to constantly update your knowledge and review your assumptions.
We offer short courses by online industry experts to help you compete and prosper in the dynamic digital marketplace.
With programs ranging from introductory to advanced, our affiliate brand “Digital Experience” can help develop your skills in the following areas:

1. Digital Marketing Course

  • Digital Marketing Basics
  • Google Adwords
  • Effective Social Media Marketing
  • SEO Facts and Figures
  • Web analytics

2. E- Marketing Course

  • Introduction “Understand Before Going Online”
  • Inside the Online Consumer Mind
  • Prepare your website according to usability analysis
  • Online B2B Marketplace
  • Social Networks Marketing
  • Managing your Google AdWords Campaign
  • Project

3.E-Commerce Course

  • Introduction to E-commerce
  • E-commerce business models and concepts
  • The Internet and World Wide Web
  • Building an E-commerce website
  • Security and Encryption
  • Web Payment Systems
  • Web Marketing Concepts
  • Web Marketing Communications
  • Auctions, Portals, and Communities

Search Engine Optimization Course

  • Getting Started on an SEO
  • Optimization types
  • Methods of SEO
  • Measuring SEO Effectiveness
  • Local Search
  • International SEO
  • Content Marketing
  • Social Media Marketing
  • Blogging
  • Online Advertising
  • Email Marketing
  • Using Google+ Pages for Business
  • New trends in SEO

5. Marketing Professional Course

  • Principles of Marketing
  • Marketing Strategy
  • Marketing Research
  • Integrated Marketing Communication
  • Cyber Marketing
  • Customer Relationship Management

We run Digital Training for both novices and industry “veterans”. Our programs familiarize you with industry basics.
Our more advanced courses take you to the cutting edge of the world’s most dynamic marketplace.
We conduct tailored courses to meet your organizational and staff needs.