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Digital Marketing

Social Media Marketing

Many companies spend a lot on advertising. They send out mailings and have commercials on TV and radio. These ways of advertising can work wonders but also at times, fail. Advertising can be very expensive!
Besides marketing being expensive, there is never a follow up on your customers (besides annoying phone calls). There is no way to stay socially connected until now!
We do not say get rid of these traditional marketing methods because these methods still hold value. We do say to start staying connected with your customers and future customers in a fun and exciting way. What we have to offer is a less expensive and better way.
This way is social media. The social media can be your driving force to increase your customer base, your company’s name and also keep your current customers happy.
Within the Social Media Marketing services, we offer Social Media Management & Brand Management.

1.1. Social Media Management

Connectors is here to help you:

  • Create and Maintain business profiles on Social Media networks such via Facebook, Twitter, YouTube, Linkedin and other social media avenues.
  • We build targeted followers, friends, contacts as fast as the sites allow us to. While building we work with you on developing content that will convert traffic into clients and customers.
Our goal is to make your connection with your past, current and future customers grow into a social relationship while increasing your profits. Perhaps most importantly we help you build a positive Social Reputation for your business. Simply, We do the Social Connection!

1.2.Brand Management

Many companies spend a lot on advertising. They send out mailings and have commercials on TV and radio. These ways of advertising can work wonders but also at times, fail. Advertising can be very expensive!
Besides marketing being expensive, there is never a follow up on your customers (besides annoying phone calls). There is no way to stay socially connected until now!
We do not say get rid of these traditional marketing methods because these methods still hold value. We do say to start staying connected with your customers and future customers in a fun and exciting way. What we have to offer is a less expensive and better way.
This way is social media. The social media can be your driving force to increase your customer base, your company’s name and also keep your current customers happy.
Within the Social Media Marketing services, we offer Social Media Management & Brand Management.

2. Web Development Services

Having a great looking website that outranks your competition is only part of the equation for a successful marketing mix. A truly results-focused website development company mixes cutting-edge Web development with the highest standards in search engine optimization and creative design to give your project everything it needs to rank, attract and convert qualified prospects. We provide unique and eye-catching websites, designed by using latest web designing tools like Web 2.0, which empowers our customers to represent themselves online confidently in the global arena to generate more revenue. Our web development services are implemented taking into consideration Search Engine positioning and placements. Our content developers makes an effective and search engine friendly content for your website as it plays a pivotal role in today’s online success On the other hand, for many companies, the importance of being able to perform frequent updates to online products, stock, promotions and company information is vital. We can provide tailor made systems which will allow non-technical staff members to perform safe and regular updates without the need for consultation with technicians.

3. Creative Web Design Services

Full-service creative services the way you intended:
  • Hassle-free creative services
  • Tailor-made for your brand needs
At Connectors, our team offers unmatched creative web design services that communicate your brand effectively. Our creative designers will prepare artwork and visuals that not only will inform but persuade your target market, while maintaining brand continuity. Connectors’ account managers will meet with you to capture the essence of your marketing message and walk you through the entire creative design process. By working with the creative design professionals at Connectors, you’ll be partnering with a creative design agency that is completely dedicated to the success of your internet marketing campaigns. Of course, a lot of specialized tasks fall under those categories. Not sure which one you need?
Whether you need one or need them all, do your brand a favor and make a Connection.

4. Online Advertising

Online Advertising is essential for any web site or internet business. If you aren't being found by the right customer at the right time, then your business will never achieve its potential.
In practice, online advertising is about getting your website in front of the people who are interested in your product or service.
Our marketing methodology involves various techniques that will influence the type of visitor you receive as well as how many.
We integrate extensive pay per click campaigns, banner advertising and viral marketing campaigns in addition to help maximize your revenue and minimize your CPC.
Our online advertising scope covers:

4.1. Google Adwords:

A Google Adwords advertising campaign is a great way to immediately drive qualified traffic to your site. Everyone these days claims to be adwords consultants, while few really know the particulars of direct marketing on the internet and how that actually applies to an adword or any other search marketing campaign. Our Adwords consultants can get you started. If you have a new website that has no ranking yet or if you’re looking for some extra visitors, Google Adwords is a great tool to drive qualified traffic to your site. With our pay per click management services, we manage all aspects of your advertising campaign. Setup includes a deep investigation of your keywords and phrases to make sure that we only use the best keywords for your advertisement in Google. Choosing the wrong keyword or phrase will hinder the ability to drive qualified traffic and leads to your web site. These are therefore critical components for effective pay per click advertising.

4.2. Facebook

For the first time in the history of humanity, more than 800 million people around the globe are connected by one hub: Facebook. The expansive reach of Facebook makes it a goldmine for marketers – if it is used correctly. We provide comprehensive, integrated Facebook campaign strategies for companies. The advertising campaigns and micro sites we develop are designed to increase brand awareness, fan base and sales! A simple question will jump to your mind: Why Facebook Advertising Works? The Answer is: Your Company can connect with Real People!
  • Reach more than 800 million active Facebook users
  • Generate demand for your product with relevant ads
  • Form relationships with your target market with the targeting abilities of Facebook advertising
  • Only reach the users you want to reach by specifying: Country, State, City, Gender, Age, Interest keyword, And more!
  • Facebook advertising can deliver conversion rates greater than 2X Google Adwords!
Connectors can help you utilize the marketing power of Facebook.
Our experienced team will customize its strategy to fit your unique needs. Service offerings include:
  • Overall, integrated Facebook campaign strategy development
  • Strategic input to maintain a successful brand page on Facebook
  • Targeted and captivating advertising campaign creation
  • Result reports with suggested campaign adjustments
At Connectors, we don’t stop after your Facebook campaign is functioning. We show you real results and work to continually improve and enhance your Facebook image for a proactive marketing approach.

Online Media Buying


Online advertising is NOT just about banners…
The world of Internet advertising is in constant flux. Online media buying requires more knowledge because of the greater complexities, and launching a successful online advertising campaign only grows more challenging, not less so. And unlike in traditional media, due to fewer standards and consistencies in advertising opportunities, online ad campaigns often require the development of the media plan before the ad creative can even be formalized.
Connectors offers you Full Online Media Planning and Buying Services! Our experienced professionals work with you to develop a media strategy, conduct media research, create a media plan and ultimately to launch and optimize your online ad campaign. Our Online Media Planning & Buying Process comprises 2 phases:

A- Planning Phase:

  • Discovery - our online media planning process begins with Discovery, whereby we secure our client’s campaign objectives, any metrics they’re trying to accomplish, any restrictions or targeting we should be imposing, any sample ad creative or landing pages, any Creative Brief or supporting files that can help us in our efforts.
  • Strategy - based on our findings from Discovery, we will brainstorm to develop media buying concepts to guide our media research. Once we have client approval of our concepts and which ones to pursue, we develop a strategy for how to conduct our online media research and planning.
  • Online Media Research - typically, Connectors does not rely on simple ad network buys as a cornerstone of its online media plans. Instead, we try to balance a plan with buys that might combine ad networks, web portals, content sites and niche audience sites.
  • Media Negotiations – once we have secured a site’s pricing and placement opportunities, we move into negotiation mode to ensure we’re getting the best placements and pricing for our clients. For our direct response advertising clients, we can use our proprietary ROI Calculator to help us determine what we can afford to pay for a site or particular placement based on factors other than just costs.
  • Presenting the Online Media Plan - after negotiations, we formulate our Online Media Plan, which includes information about the site/network, its audience, any targeting imposed, placement sizes/ad opportunities, impressions purchased, and projected visitor counts.
B- Execution Phase

  • Securing the Buy - once we have approval of our Online Media Plan, Connectors secures the buy for the client with the network or site publisher.
  • Delivering Ad Specifications – if the client or another of its agents is responsible for development of the ad creative, Connectors will deliver an ad specifications spreadsheet so creative development can be finalized.
  • Ad Trafficking & Tracking – when Connectors receives the finalized ad creative, it establishes corresponding ad tracking URLs and traffics both pieces over to the publisher and/or sets up the ad campaign in its own ad serving system for campaign tracking and optimization. We can also provide ad creative split testing.
  • Campaign Optimization – Connectors will manually review the ad campaign daily and apply any necessary optimization including shifting ad impressions, discontinuing placements or buys, and/or swapping out ad creative.
  • Reporting & Analysis – in addition to providing online access to a reporting dashboard, Connectors will provide a weekly campaign tracking spreadsheet analysis for review.